As promised, I wanted to follow-up about my experiences at Internet Week. In short, I had a really great time. I met and talked with people both in person and online. I went to panels and events led by ad people and authors who inspired me with views outside of my own. There’s something about bouncing around from place to place and listening to different people with different perspectives that just makes me happy.
The following are my key takeaways from the panels I attended. They are mainly about how to effectively market on Facebook, with a few bullets at that end that touch on innovation. I hope something empowers you and that you go find your own version of Internet Week to explore.
- When you are clear about what your audience cares about, then you can create ideas that connect with them.
- Fans are your advocates. What do you want them to do?
- The best calls to action are simple, sticky, and have a low barrier to entry.
- Posts containing 80 characters or less create greater engagement.
- Be sure to ask your audience questions but do not questions about why they do what they do. People will tell you what they do, but they don’t want to tell you why they do something.
- Facebook is not a website. Stop pushing products on Facebook.
- Don’t post using a short link. People don’t trust them.
- Don’t forget digital leaks offline. Ask yourself are you really thinking holistically?
- Great innovation rarely happens over night. Truly original ideas have long incubation periods.
- Real innovators have loose ties to people from diverse professions.
- Think like an amateur. Amateurs are fast learners and rely on trust, passion and a fair amount of risk to drive innovation.
- And my favorite: Historically, the best ideas were developed in coffee shops!