June 28, 2011
As promised, I wanted to follow-up about my experiences at Internet Week. In short, I had a really great time. I met and talked with people both in person and online. I went to panels and events led by ad people and authors who inspired me with views outside of my own. There’s something about bouncing around from place to place and listening to different people with different perspectives that just makes me happy.
The following are my key takeaways from the panels I attended. They are mainly about how to effectively market on Facebook, with a few bullets at that end that touch on innovation. I hope something empowers you and that you go find your own version of Internet Week to explore.
- When you are clear about what your audience cares about, then you can create ideas that connect with them.
- Fans are your advocates. What do you want them to do?
- The best calls to action are simple, sticky, and have a low barrier to entry.
- Posts containing 80 characters or less create greater engagement.
- Be sure to ask your audience questions but do not questions about why they do what they do. People will tell you what they do, but they don’t want to tell you why they do something.
- Facebook is not a website. Stop pushing products on Facebook.
- Don’t post using a short link. People don’t trust them.
- Don’t forget digital leaks offline. Ask yourself are you really thinking holistically?
- Great innovation rarely happens over night. Truly original ideas have long incubation periods.
- Real innovators have loose ties to people from diverse professions.
- Think like an amateur. Amateurs are fast learners and rely on trust, passion and a fair amount of risk to drive innovation.
- And my favorite: Historically, the best ideas were developed in coffee shops!
Email me at: tatteredandcomplete.gmail.com with any questions. Have a wonderful afternoon!
June 21, 2011
Back in November I wrote a post in which I praised Delta’s new advertisement campaign. The campaign had connected with me, and despite my fondness for JetBlue, I’d mentioned I want to give Delta a try. Last weekend, I did.
Unexpectedly perhaps, my experience was fabulous. The flight attendants were extremely pleasant and even the people at the check in counter and gate were friendly and helpful. Maybe I just got lucky, but I also had no one sitting next to me on either flight. Lastly, their Biscoff cookies, which taste kind of like gingerbread, are really good. (I swear, sometimes it’s the littlest things—like a cookie—that make the biggest difference.)
The one thing that was not exactly up to par was the actual plane. On both flights the panel that encloses the waste container in the bathroom was broken and left wide open. And while, it allowed me to get work done in route, a TV set in front of my seat (à la JetBlue) would have been nice.
Still, I have to say, thumbs up, Delta. Your commercial was not about having the spiffiest air craft in the sky. Virgin American you are not. But I’m a big fan of people who do what they say they will, and I appreciate the effort you’re making, at least in my experience, to deliver on your word to provide quality service.
June 10, 2011
Well, if you didn’t know yet, we didn’t win the Ogilvy Create or Else Inspiration contest.
While we won’t be going to Cannes this year, at the time of this post, over 1500 people have viewed our video. It’s been watch and then passed around by some pretty important cats in the ad industry. Our friends have supported us more than we could have imagined and the comments posted on the video have overwhelmed and inspired us. Combined, we’re pretty sure we do not know 1500 people. That means people we’ve never met got to check out our point of view on something in this world. That’s pretty cool.
When we began this project, we had no idea that we would enjoy the process of creating it just as much as the possibility of winning the contest. We had no idea that our video would inspire others. We had no idea we’d love updating the Twitter and Tumbler accounts. And so …
We’ve decided to keep it going. The contest is over, but Inspiration: A POV is not. We’ll keep posting links and pictures and quotes that inspire us and will hopefully inspire you.
Also, if you would like to contribute something, that’s great! We welcome your submissions. Shoot us an email at InspirationPOV@gmail.com or DM us at @InspirationPOV.
Many thanks for watching and reading.
June 3, 2011
Recently, I’ve been talking a good deal about expanding my social circle. But really, this comes from the desire to expand my whole life. I’ve been telling people that I want to join organizations, and get out of my comfort zone, and start taking advantage of living in New York City. Talk being cheap and all that, I’ve been saving a lot of dough.
Next week is Internet Week. There are so many panels and keynote speakers and classes and summits, I will never be able to get to all of them. But I’m going to do my damn best to be at as many as I possibly can. Cabs, subways, pedestrians beware. I am a woman on a mission. Here’s why …
I am a horrible networker. Seriously, the term “networking” makes me extremely uncomfortable. I’m a terrible at schmoozing, and I’m often super-awkward around people I don’t know.
Of course, that’s just my story of how I am, and as I’ve learned recently, how I view myself is not necessarily how others view me. So … I’ve signed up for and rsvp’d to a ridiculous amount of events. I will soak up as much information as humanly possible and then share it, so that you can do the same. I’m promising myself that, work permitting, I will participate in and absorb as much as I can.
Notice I did not write “attend” in that last sentence. The words I chose require way more energy and focus than just attending. I attend things all the time that I don’t really attend at all.